YOUR EXPERIENCE IS THE ASSET

FACTS TELL. STORIES SELL.

Your competitors can make the same claims. Your experiences make you different. Through one revealing Zoom interview, I transform your business narrative into compelling video, audio and marketing content that builds credibility, earns trust and attracts new clients.

“Your competitors can repeat your claims. They can't tell your stories.”
THE STORY BEHIND THE FACT

Your business facts tell people what you've accomplished. Your business narrative shows them why it matters.

Years in business. Customers served. Awards. Growth. Retention. Results. Those facts matter — but facts alone rarely make a business unforgettable.

The experiences behind those facts are what create trust, credibility and connection.

THE FACT IS ONLY HALF THE STORY

Anyone can make a claim. Only you can tell what actually happened.

The story behind the fact is often the part customers, employees and even your own family have never heard.

FACT

“We opened a second location.”

STORY

The customer demand you kept seeing before you finally realized the market was already telling you where to expand.

FACT

“We landed our biggest account ever.”

STORY

The unexpected conversation that changed how you approached every major prospect after that.

FACT

“We raised our prices and kept growing.”

STORY

The moment you realized being the cheapest option was costing you the right customers.

FACT

“Our customers keep coming back.”

STORY

The complaint that changed the way you serve every customer who followed.

ONE CONVERSATION. MUCH MORE THAN ONE VIDEO.

1 private Zoom interview. 14 finished media assets. A personalized plan for using them to attract attention, build trust and create new business.

Join from your office or home — no studio, travel or special setup required. You receive the full edited video and audio, six short-form story clips in both video and audio, a transcript and story highlights, plus a Story Asset Playbook showing you practical ways to put each asset to work across your website, social media, email, sales follow-up, recruiting, referrals and more.

TALK WITH TOMMY — FREE 15-MINUTE CALL
WHY AN INTERVIEW?

Because the stories closest to you are often the ones you stop noticing.

You've lived your business every day. The decisions, close calls, customer moments, breakthroughs and lessons can start to feel ordinary simply because they're yours.

That's where I come in. I know how to ask the next question, follow the thread and recognize the moment when a business fact suddenly becomes a story worth keeping.

You don't need to be a storyteller.

You don't need a script. You don't need polished answers. And you don't need to know which stories matter before we begin.

You know your business. I know how to interview you. That's the process.

ONE INTERVIEW. MANY USES.

The story becomes an asset — not another document sitting in a folder.

Your recorded business story can work for the company today while preserving something personal for the people who come after you.

Website

Back up business claims with real experiences that make the company more believable and memorable.

Social Content

Pull real stories, observations and moments into posts and short-form content that sound like you.

Video & Audio

Use your professionally edited interview as long-form content or source material for shorter clips.

Sales & Referrals

Give prospects, clients and referral partners stories they can understand — and repeat.

Employees & Culture

Preserve the thinking, values and experiences that shaped the company for the people helping carry it forward.

Family Legacy

Give your children and grandchildren something far richer than a company name or a résumé: your voice telling what really happened.

SIMPLE BY DESIGN

We talk. I ask the questions. Your story emerges.

This isn't consulting theatre and it isn't a storytelling course. It's a focused conversation designed to capture the experiences behind the business.

01 — TALK

Tell me what happened.

We meet privately on Zoom from wherever you're most comfortable. No studio. No travel. No special setup. We focus on the key moments — the people, turning points, wins, setbacks and decisions that shaped the business.

02 — UNCOVER

I follow the stories behind the facts.

I ask the questions that get beneath the résumé version of the business and into the moments people actually remember.

03 — CAPTURE

Your story becomes a library of assets.

Your interview is professionally edited into long-form video and audio, then segmented into six short-form story clips delivered in both video and audio formats.

“Your competitors can make similar claims. They can't tell your stories.” — Tommy Cormier
“A business fact tells me what happened. The story tells me why I should care.” — Tommy Cormier
“The stories you think are ordinary may be the most valuable ones you own.” — Tommy Cormier
“The same story that builds authority today can become a family heirloom tomorrow.” — Tommy Cormier

WHY I KNOW WHAT QUESTIONS TO ASK

  • Built businesses from the ground up — not just advised them
  • Spent decades in marketing, direct response and business development
  • Built an online archive dedicated to preserving personal and family stories
  • Co-founded a global initiative to preserve the wisdom and stories of the 20th century
  • Created systems for helping people capture the stories that matter before they're lost

I've spent a lifetime around business and a lifetime around stories. I know how to hear the business value in a memory — and the human value behind the business.

Tommy Cormier, Founder, Authority Source
THE AUTHORITY SOURCE STORY ASSET PACKAGE

One private Zoom interview. A library of assets.

Your session doesn't end when the interview ends. We turn the strongest stories from your conversation into finished media you can use across your business — plus a personalized guide showing you what to do with it.

1.

Private Zoom Interview — Up to 2 Hours

Join from your office or home. I guide the conversation and ask the questions. No studio, travel or complicated preparation required.

2.

Your Full Business Story Video

A professionally edited long-form video capturing the key stories, decisions, turning points and experiences behind the business you've built.

3.

Your Full Audio Edition

The complete interview delivered as a separate audio file for easy listening, sharing, podcast use or long-term family preservation.

4.

6 Short-Form Story Clips — Video + Audio

We identify six of the strongest moments from your interview and professionally edit each into a standalone clip. Every clip is delivered in both video and audio format — giving you 12 short-form media assets ready to use.

5.

Your Personalized Story Asset Playbook

A practical guide built around your actual stories and clips, with specific suggestions for where and how to use them across your website, LinkedIn, Facebook, email, sales follow-up, recruiting, presentations, referrals and more.

6.

Transcript + Story Highlights

You receive a transcript of the interview plus a simple index of the strongest stories, quotes and moments we uncovered — making future repurposing much easier.

14 FINISHED MEDIA ASSETS

From one private Zoom conversation.

1 long-form video + 1 long-form audio + 6 video clips + 6 audio clips
PLUS: your personalized Story Asset Playbook, transcript and story highlights — all designed to help your experience work harder across marketing and sales. And the complete interview becomes something your family can keep forever.

WHY CAPTURE IT NOW?

The business may keep going. The stories don't preserve themselves.

People move on. Founders retire. Memories blur. The details behind a decision or turning point get harder to recover with time.

And every day those stories stay buried, your business is still relying on facts your competitors may be able to match.

This isn't about manufacturing urgency. It's about capturing the experience while you can still tell it firsthand — and putting it to work while it can still help the business.

FIRST, LET'S TALK.

YOUR BUSINESS ALREADY HAS THE STORIES.
LET'S TURN THEM INTO ASSETS THAT CAN HELP YOU SELL.

Start with a free 15-minute conversation. Tell me a little about your business, and we'll quickly know whether the Authority Source Story Asset Package can help turn your experience into useful marketing and sales assets. No preparation. No obligation.

$995
PRIVATE ZOOM INTERVIEW • UP TO 2 HOURS • 14 FINISHED MEDIA ASSETS • PLAYBOOK + TRANSCRIPT
TALK WITH TOMMY — FREE 15-MINUTE CALL

Frequently Asked Questions

What exactly happens during the interview?

We meet privately on Zoom for up to two hours. You can join from your office or home — no studio or travel required. I guide the conversation, ask questions and follow the threads that reveal the experiences, turning points, people and decisions behind the business.

Do I need to prepare stories ahead of time?

No. In fact, I'd rather you didn't script them. You know the business; I guide the interview. The best moments often emerge naturally from the follow-up questions.

Are we going to cover my entire business history?

No. We focus on the key moments — the people, turning points, wins, setbacks and decisions that shaped the business. The goal is not to document everything. It's to uncover and capture the stories that matter most.

What if I don't think I have dramatic stories?

You don't need dramatic stories. Some of the strongest business stories come from a customer who changed your thinking, a mistake you never repeated, a decision that worked, a problem you solved or a moment when the business changed direction. My job is to recognize the story inside the experience and ask the next question.

Is this a business consulting session?

No. The primary purpose is to uncover and capture your business stories. Those stories may naturally reveal ideas you can use in marketing, sales, recruiting or positioning, but I'm not selling you a consulting engagement disguised as an interview.

How can I use the finished interview?

You can feature the long-form interview on your website, share it with clients or employees, preserve it for your family, and use the six short-form clips across social media, email, sales follow-up, recruiting, presentations and other marketing channels.

Do you help me figure out what to do with all the finished content?

Yes. Your package includes a personalized Story Asset Playbook built around your actual interview and clips. It gives you practical examples and suggestions for where each story can be used so you're not left with a folder of files and no plan.

What if I'm not comfortable on camera?

This isn't a performance. It's a conversation. My job is to make it comfortable enough that you stop thinking about the camera and simply talk about what you know best.

Why not just record myself?

You can. The difference is the interview. Most of us tell the surface version of our own story because we already know what happened. A good interviewer hears the detail, asks the next question and gets to the story behind the fact.

YOUR SESSION IS GUARANTEED

100% Satisfaction Guarantee

If you finish the interview and don't believe the experience delivered something genuinely valuable, tell me. I'll refund 100% of your session fee. No hoops.

FACTS TELL. STORIES SELL.

The facts of your business may already be public. The stories behind them may never have been told.

Let's capture them while you can tell them in your own voice.

TALK WITH TOMMY — FREE 15-MINUTE CALL

Contact

Turning the real experiences behind your business into stories that attract, build trust and generate referrals

tom@authority-source.com

What I Bring to the Table

✓ Fresh Outside Perspective
✓ A Knack for Finding the Story
✓ Private & Confidential Conversations
✓ Decades of Real Business Experience

Company

Privacy Policy

Terms of Use

Book Your Strategy Session

About Tommy

© 2026 Authority Source
All Rights Reserved.